Ash Maurya

Of all the Lean Startup techniques, Continuous Deployment is by far the most controversial. Continuous Deployment is a process by which software is released several times throughout the day — in minutes versus days, weeks, or months. Continuous Flow Manufacturing is a Lean technique that boosts productivity by rearranging manufacturing processes,

I’ve been an entrepreneur for 7+ years now — self-funded the first two years and bootstrapped the last 5. Yes, I subscribe to the true definition of bootstrapping as being customer-funded versus self-funded. To some people, that is quite an accomplishment. However, I feel like the last seven years have

Last time I shared my conversion dashboard and promised some numbers. I don’t have all the numbers yet. But enough to start identifying some actionable next steps. First, some tools discussion is in order. I have been using Mixpanel and evaluating KISSmetrics for my metrics data. While I still

I can summarize my last post with a strong call to action: Focus on Product/Market Fit First. Here I’ll be laying the groundwork for how I plan to measure and optimize the process of achieving product/market fit. Metrics are, of course, the answer. But I have spent

After my last post on landing page (UVP) optimization, Nivi from VentureHacks, pointed me to Sean Ellis’s blog and suggested that I might be better served achieving product/market fit before spending time on landing page optimization and positioning. While I completely agree that achieving product/market fit is

A lot (okay, a ton) has already been written on the landing page design. One of the most important elements of a landing page is the unique value proposition (UVP). A headline, image, or tagline needs to engage the visitor in the first 5 seconds. The “experts” agree that a

The Minimum Viable Product (MVP) is a key lean startup concept popularized by Eric Ries. The basic idea is to maximize validated learning for the least amount of effort. After all, why waste effort building out a product without first testing if it’s worth it? So for a new

Chapter 1: An Engineer’s Itch I’d love to claim that I’ve subconsciously used Customer Development practices all along but that just isn’t true. My first product, 6Degrees, was a p2p address book that was created to basically test out the 6 degrees of separation concept — a