Ash Maurya

How I learned to stop procrastinating and start realizing that now is the best time to launch or pivot a new product offering or startup – yes, despite the pandemic. Were you in the middle of launching a new product or startup when the pandemic hit? Like many entrepreneurs, you probably

Here’s an updated version of the Customer Forces Canvas that I first introduced here:

When I started this blog, I often spent upwards of 8 hours on a single blog post. A number of my entrepreneur friends and advisers asked…

I spend a lot of time at the intersection of “business modeling” and “lean startup” and have been looking for the right category label to describe this type of work. It’s not enough to call it one or the other. After much deliberation, I’ve settled on the label:

Lesson 1: Right Action, Right Time

The singularity moment of a product is not when you write your first line of code or raise your first round of funding, but when you…

Experiments power breakthrough discovery in both the Scientific Method and our adaptation of it for entrepreneurship: Herein lies the key to breakthrough in both: If your guess disagrees with experiment, it is wrong. It doesn’t matter how beautiful your guess is, how smart you are, who made the guess,

Whether it’s getting the green light on a new venture or securing an additional round of funding, entrepreneurs and innovators are constantly faced with the challenge of demonstrating progress to their stakeholders. Up until now, we have typically relied on two measures of progress: how much stuff we’re

I’ve previously described the importance of uncovering problems worth solving early in your business modeling, but how do you avoid the innovator’s bias for the solution? The recommended path for filling out a Lean Canvas is starting with the problem/customer segment quadrant, but if you already carry